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Headquartered just north of Pittsburgh, Pennsylvania, in Warrendale, they currently operate over 650 US stores in 45 states and online at About The Trevor Project They offer the largest selection of products, sizes, and trends that fit every personality and budget. Rue21 is a fashion destination that promises to give customers quality styles at accessible prices.
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Resources courtesy of The Trevor Project can be found here.įor media requests, please contact Najah Hooks at rue21 Those are staggering numbers, but Trevor's research also indicates that LGBTQ youth who reported having at least one LGBTQ-affirming space had 35% reduced odds of attempting suicide in the past year.Īll products in the collection are available at and in rue21 stores nationwide. seriously consider suicide –and at least one LGBTQ young person attempts suicide every 45 seconds.
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This year's Pride Month campaign and collection further demonstrates the brand's commitment to celebrating inclusivity and community as part of its core values, empowering young people of all identities to express their authentic selves every day.Īccording to research conducted by The Trevor Project, more than 1.8 million LGBTQ young people in the U.S. According to a study by global analytics and advice firm Gallup, one in five Gen Z adults identify as LGBTQ. Rue21 proudly serves the most vibrant, fastest-growing and historically underserved segment of Gen Z shoppers, who are considered the most socially aware generation. In addition to launching a new gender-neutral clothing assortment and two returning fragrances, rue21 will make a donation to The Trevor Project, which will help expand their free, 24/7 crisis services to serve the more than 1.8 million LGBTQ young people who seriously consider suicide each year in the U.S. WARRENDALE, Pa., /PRNewswire/ - rue21, a leading American specialty retailer, announced today its #SayGay Pride 2022 campaign partnering with The Trevor Project, the world's largest suicide prevention and mental health organization for lesbian, gay, bisexual, transgender, queer & questioning (LGBTQ) young people. The #SayGay campaign features gender-neutral fragrances and a bold fashion assortment supporting the most diverse customer base in retail